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The Timeline essentially replaces what we called the “Wall,” and is accessed when you click on your name in the upper right corner of the page when you log into Facebook.

If your business strategy includes using your personal Facebook profile to connect to customers (and there are many good reasons why it should) then you need to use your Facebook Timeline to tell a story.

There are four key parts to the Timeline that will help you tell your story:

1. Using the Subscribe button,
2. Adding a great Cover photo,
3. Crafting your About page, and
4. Adding activity and Life Events to your Timeline.

Let’s take a look at each of these four more closely … Read Article by Andrea Vahl